Разработка уроков элективного курса `Английский для делового общения` 9 класс. 2 ч

Категория: Иностранный язык.

Разработка уроков элективного курса `Английский для делового общения` 9 класс. 2 ч

Lesson 8

Purpose : practice in reading auding, using new vocabulary

Lead – in

I. Teacher: Today we’ll speak about pricing and the currency of different countries.

II. Reading practice. Read the text “Pricing” and answer the questions :

1 Why is it difficult to determine the right price?

2 Why is the seller interested in the price that produces the highest volume of sales at the lowest unit cost

3 Why do many businesses follow unsound pricing policies? 4. In what way are agricultural prices decided?

5 How are industrial products usually priced?

6. Why does the government usually set the prices for public utility services ?

7. Why is it so important to know the levels oа supply and demand when dealing with pricing?

8. Why is everything related by price?

PRICING

All products and all services have prices. The price depends on different thing such as credit terms, delivery, trade-inallowance, guarantees, quality and other forms of service, which price can produce the biggest profile during a long period of time. ll\s hardly possible to determine such price The price may be too high to produce a large volume or too low to cover costs. No other area of marketing operation^ has been a subject to bad practice. Many businesses persue unsound price policies for long periods of time and arc not aware about it.

Prices can be determined in different ways. For example, the prices of meal, cotton and other agricultural prices can be decided in large central market where forces of supply and demand exist. This is pure price competition. The prices on industrial products (iron. , steel, etc. ) arc usually decided by large companies. As a rule the amount and price of goods sold to large number of buyers is controlled by a few competing sellers. Prices also can be set by the government, usually for different public services – railroads, electricity, manufactured gas, bus services, etc.

If demand increases, prices rise, profits expand and new investment is attracted. But other factors may be involved as well. Prices are related to each other in different ways, ltimately, everything is related in price, since the consumer can buy and must pay for everything out of a particular, limited amount of money.

Active Vocabulary

creditterms – кредитные условия

trade-inallowance – сумма денег, отданная за

старую вещь и включенная

в счет покупки новой

tocovercosts – покрывать затраты

to persue unsound price

policies – вести неразумную

ценообразовательную политику

supplyanddemand – предложение и спрос

price competition – конкуренциявценообразовании

to set prices – устанавливатьиены

III. Vocabulary practice

Put the necessary word in the sentence

1. It is very difficult …without sound price police | 1. supply and demand

2. Of course we are interested in

producing the…with the lowest unit costs | 2. Volume of sales

3. I decided to buy a new car at this

company because they offered the best …on

my old model | 3. trade –in allowance

4. The …of this store are very beneficial for a

customer | 4. compete

5. Their business will fair if they persue

unsound | 5. price policies

6. The government usually … for public | 6. credit terms

IV. Auding practice

a) Listen to the information about different kinds of payment and about current of some countries. Try to unolerstand it.

In the modern international trade one can distinguish the following kinds of payment:

1. clean payment

2. payment by draft = Bill of Exchange

3. documentary collection

4. a letter of credit = L/C

The first type is a bank transference. The second can be devided into import draft and export draft. It depends on the fact if it is given in the country of a seller or a buyer.

The third means that the exporter sends documents to a collecting bank through the remitting bank.

A letter of Credit is an obligation of a bank to give a marked sum of money in the fixed currency.

In Great Britain is used the decimal system of bank – notes. One pound is a 100 pence. There are also coins of 1,2,5,10,20,50 pence and bank – notes of 5,10,20,50 pounds. In the SA they use dollars. One dollar is a 100 cents. There are also a penny coin (It’s value is one cent), a nickel (5 cents), a dime (10 cents), a quarter (25 cents), a half dollar (50 cents) and the bank– notes of 1,2,5,10,20,50,100 dollars.

b) Translate the following expressions:

clean payment –

payment by draft –

documentary collection –

a letter of credit –

c) Finish the sentences:

A penny is…

A nickel is…

A dime is…

A quater is …

A half dollar is…

V. Set your immagination tree.

You are a journalist and you are to interview the minister of finance about the pricing policy in this country. What questions would you ask him?

I. Summing up.

Lesson 9

Purpose : to develop the grammar scills of using the tenses of the Passive Voice.

Lead – in

I. Teacher: During the lesson you will practice your grammar scills – Tenses of the Passive Voice.

II. Revising the formation of the tenses.

III. Give the three forms of these irregular verbs:

to begin –

to break –

to bring –

to build –

to buy –

to cost –

to fall –

to find –

to fly –

to get –

to give –

to go –

to have –

to know –

to have –

to let –

to ring –

IV. Choose the correct form:

Test

1. “Robinson Crusoe”…by Daniel Defoe

a) is written b) was written c) wrote

2. By the time you come the work…

a) was done b) will be done c) will have been done

3. When I came a new song …

a) was being performed b) was performed c) was performing

4. I … still. .

a) was asked b) am …being asked c) have . . been asked

5. A new subject …next year.

a) is taught b) will have been taught c) will be taught

6. The rule . . by the end of the lesson

a) has been explained b) had been explained c) was explained

7. The telephone… by Alexander Bell

a) was invented b) is invented c) has been invented

8. A bed mark … to him by the teacher

a) is given b) has been given c) was given

9. Her children … lightly but warmly

a) are dressed b) dress c) are being dressed

10. Her reply … highly

a) will be appreciated b) will have been appreciated

11. Your last homework …badly

a) is written b) has been written c) was written

12. The holiday dinner …already

a) was cooked b) had been cooked c) has been cooked

13. The natural resources of the country …barbarously before it became independent

a) had been exploited b) were exploited c) are exploited

14. I … English by my friend

a) teach b) am taught c) am being taught

15. I … her secret

a) am told b) was told c) will tell

16. The mail …by plane

a) is delivered b) is being delivered c) are delivered

17. The book … aloud by the child

a) is read b) is being read c) is reading

18. The postcards … to me by them every month

a) will be sent b) are being sent c) are sent

V. Translate these sentences paying attention to the use of the Passive Voice.

1. Инфляция была приостановлена.

2. Этот процент был указан во всех газетах

3. Когда были опубликованы эти данные ?

4. Данный период сравнивается с соответствующим периодом прошлого года.

5. Когда владельцы акций имеют неограниченную ответственность, они называются общими партнерами.

VI. Immagine that your company takes part in the exhibition. A representative of one of the American companies came up to you to clear up some points.

– Introduce yourself. Ask him what company he represents

– Ask what he is interested in

– Describe your product (using Passive Voice)

– Tell him about mutual benefits of the work with your company.

VII. Summing up.

Lesson 10

Purpose : to develop the scills of using vocabulary and grammar structures in oral speech

Lead – in

I. Teacher: “Today we shall have a role – play An Interview with a Millionaire”

II. Vocabulary work

a) Read the words and word combinations. Make up sentence with them

1. decision – решение

2. haveareadysale – находить хороший сбыт, быстро продаваться

3. absorb – поглощать

4. explore, the market – освоитьрынок

5. maintain delivery schedules – выполнятьграфикипоставок

6. ensure safety standards – гарантировать безопасность

7. investment – капиталовложения

8. extand – расширять

9. goods – товары

10. tax benefits – налоговые льготы

b) Ask questions with the 2,4,5,7,9 words and expressions.

III. Grammar practice

Find the mistake in the following questions:

1. When you started your business career?

2. What do you do at the beginning of your career?

3. Where you took money for your business?

4. You go into business alone or with a partner?

5. Do you like to run a risk , don’t you?

6. Have you an intention to extand your business?

7. What are your background?

IV. A Role – play

Immogine that you are the correspondents of some Russian newspapers and magazines. You must interview a businessman , a famous millionaire. What questions would you like to ask him ? a) Make notes in your copy-books b) Arrange a role-play.

V. Summing up.

Lesson 11

Purpose : to train grammar material : modal verbs and conditions sentences.

Lead – in

I. Teacher: Today we’ll practice your grammar scills. We’ll train modal verbs and contional sentences.

II. Look through the table and remember the meaning of modal verbs.

Must– должен, обязан

Beto – должен (по договоренности)

Haveto – должен (вынужден по обстоятельствам)

Oughtto – следует, должен (моральный долг)

Should – должен (следует по моему мышлению)

Needn’t – нет никакой необходимости

Can – мочь, уметь

Could – мочь, уметь

May – могу (с разрешения кого-либо)

III. Choose the correct verb:

1. He … have spoken with the manager today

a) should b) can c) is to

2. You have chough money. You …buy a new car

a) must b) can c) are to

3. Ask him if I … use his credit card

a) may b) can c) must

4. You … learn to operate a computer. It ’s necessary for your work

a) must b) have to c) ought to

5. The sales are numerous. I . . mention them all

a) needn’t b) can’t c) mustn’t

6. You…buy this book. I have it

a) needn’t b) can’t c) mustn’t

7. You …to knock before entering

a) must b) may c) ought

IV. Make sentences interrogative and negative.

1. They must research supply and demand before they start to produce the new item

2. The company has to cover the costs by all means.

3. The middlemen may set the new price

4. They can persue unsound price policies

5. They must choose another location of their shop.

V. Translate into English:

1. Инфляция должна быть остановлена.

2. Можно опубликовать эти данные в газете.

3. Вы должны предъявить декларацию на таможне.

4. Цены нужно (следует) сохранить на прежнем уровне

5. Вы могли бы экспортировать свои товары и в другие страны мира.

6. Я должен встретиться с зарубежными партнерами завтра утром (Мы договорились)

7. Нет никакой необходимости снижать уровень поставок.

V. Choose the necessary modal verb and put it in the sentences

1. Off – even pricing … undoubtedly produce favorable psychological effect on a consumer.

2. I spoke with the chief. Now you … change the … credit terms.

3. They are very talented specialist. I think they … design the new line very quickly.

4. The situation has changed, so we… start with specially low prices.

5. We … choose emphasis for this item.

VI. Now, Let’s review conditional sentences.

a) Look through the table

I type If Present Tence Will + infinitive

II type If Past Simple Would + infinitive

III type If Past Perfect Would have + Past Participle

b) Complete the sentences

1. They won’t lose any customers if …

2. We will leave behind our competitors if …

3. We will get more sales if…

4. We would go in the shopping center if …

5. The salesman would have helped you if…

________________________________________

There were one nearby ,

We promote this right,

We are careful,

They work hard,

He hadn’t been so busy.

c) Change the sentences according to the model:

Model : If I have time I will come today

If I had time I would come today

1. If she buys too much she won’t be able to carry it herself.

2. If she tries the new boutique today, she will come very late.

3. If the shop offers some delivery , he will ask them to deliver.

4. If you go downtown , you will find the shopping center.

5. Customers won’t buy the new brand , if the price is low.

II. Write an advertising letter using modal verbs and conditional sentences.

III. Summing up.

Lesson 12

Purpose : to develop reading and auding scills

Lead – in

I. Teacher: Today we speak about advertising as a career you’ll practice your reading and auding scills and learn new vocabulary.

So, answer my questions, please.

– What is advertising?

– Why do people advertise some things?

– Can advertising be a career? Why do you think so?

– Do you know any people dealing with advertising ?

– Do they like their occupation ?

II. Now , you’ll work with the text “Advertising as a career”

Pre –reading work: a) write down the questions on which you want to find the answer while, reading the text

b) give as many “definitions” as you can to the word advertising

While – reading work:

a) Write dawn the main idea of the text

b) Find the sentences with modal verbs and translate them

Past – reading work :

Write a summery of the text using the following words and expressions:

Advertising is…

The main purpose of advertising are…

Different kinds of occupation include…

The rate of payment can be compared …

Advertising as a Career

Advertising is any paid form of nonpersonal presentation and promotion of products, services, or ideas by an identifiable indi­vidual or organization. It flour­ishes mainly in free-market, prof­it-oriented countries. It is one of the most important factors in accelerating the distribution of products and helping to raise the standard of living. Advertising cannot turn a poor product or ser­vice into a good one, but what it can do – and does – is to create an awareness about both old and new products and services. So the three main objectives of advertis­ing are: (3) to produce knowledge about the product or service; (2) to create preference for it; and (3) to stimulate thought and action about it.

Careers in advertising may involve working for advertisers, media, advertising agencies, or suppliers and special services. In the opinion of American special­ists, at most, only 35 colleges and universities in the SA have effective courses in advertising education. Fewer than 10 offer any truly significant amount of graduate work in advertising. However, advertising draws peo­ple from a variety of educational backgrounds.

How rapidly a person moves up in responsibilities and pay is based largely on his own efforts, more than on age or length of employment. For women, opportunities in adver­tising – at least in advertising agencies and in retailing – tend

to be greater than in most other business enterprises.

In general the rate of pay is comparable to that of business executives and professional men, such as physicians and lawyers in (he same community.

III. Listen to one make information and

a) answer the question :

Where can advertisers work?

b) Say, if the sentences are true or false:

1. The main occupation of brand managers is to make advertisements

2. Media salesmen must know all about business

3. It is unnecessary for an advertiser to study consumer psychology.

c) Write out the vocabulary which is new for you and translate using your dictionaries. Then add some other words and speak about the advantages and disadvantages of advertising as a profession.

Advertisers. . Most companies that advertise extensively have (advertising managers, or brand managers. Since these people help to coordinate the company's advertising program with its sales program and with the company's advertising agency, they must have aptitudes for both advertis­ing and management.

Media. All media uses sales­men to sell advertising space or broadcasting time. Media sales­men must be knowledgeable about business and skilled in salesmanship.

Advertising Agencies. A vari­ety of specialists are required in an advertising agency because it develops advertising programs, prepares advertisements, and places them in the media. Those interested in advertising research and fact gathering should know both statistics and consumer psy­chology. Competence in media planning and evaluation is essen­tial for a career in media. The media buyer must identify and determine the most effective media in which to expose the advertising messages, and pur­chase space or time in these media.

IV. Summing up.

Lesson 13

Purpose : to develop the scills of group working and perfect the language scills

Lead – in

I. Teacher: Today you’ll have a practical work your task is to do a project “An Adertising of some Enterprises of our Town”

a) Listen (read) to some information about big enterprise of our town and make up a word –web:

Eltra

Enterprise

b) Try to find the answers to these question:

1. When was the enterprise founded? By whom?

2. Who governs it now?

3. What goods do they produce?

4. What are the conditions of working there?

5. Does it have any awards? What are they?

II. Do a project.

The project may be done in any forms: a leaflet, a poster, a collage, etc.

1. Choose any enterprise , give some information about it.

2. Describe the goods they produce there . (Do not forget about the awards)

3. Speak about the advantages of working there.

4. Draw some illustrations

5. Present your project to the classmates. Answer their questions.

Lesson 14

Purpose : to learn new vocabulary and use it in oral speech.

I. Lead – in “The theme of our lesson today is we go in a business trip”. You should learn new words and expression and try to use them in oral speech.

II. The first situation is “Buying a ticket”

a) Read the expressions and add some new ones which, according to your opinion , may be used in buying tickets.

1. What can I do for you? – ЧеммогубытьВамполезен ?

2. I want to fly to …– Я собираюсь полететь в …

3. Are you flying alone ? – Вылетитеодин?

4. Single orreturn? – В один конец или в оба?

5. How much isit? – Сколько это будет стоить?

b) Make up a dialoge between a buyer and a cashier and act it out.

III. The second situation is “At the hotel”

a) Read the following expressions and choose those which you can use speaking about your living at the hotel.

1. How can I get to the … hotel ? – Какмнедобратьсядоотеля?

2. Where is the reception desk ? – Гдездесь регистрационная стойка ?

3. I’dlike tostay at your hotel – Я хотел бы остановиться в вашей гостинице.

4. I reserved the room by phone. – Язаказалномерпотелефону.

5. I want a: – Яхочу:

– singleroom – номер на одного

– doubleroom – номер на двоих

– suiteroom – номер из двух комнат

6. Is there a conditioner in your rooms ?– В ваших номерах есть кондиционер?

7. What isthe charge ? – Сколько это будет стоить?

8. I ’dliketohirearoom – Я хотел бы снять комнату.

9. Doyou provide meals? – Питанием Вы тоже обеспечиваете?

10. It the down payment necessary ? – Нуженлизадаток?

c) Listen to the beginning of the conversation and continue the dialogue using the expressions above and of your own.

– Hello!

– Hello!

– I’d like to stay at your hotel

– Did you reserve the room in advance?

– No, I didn’t

– What room do you want?

IV. Now, the third situation “Going about the town”

a) First Listen to the small extract from the Misfits by Arthur Miller.

Say , what do you think of it?

… Have you ever heard the story of the city man out in the country ? He sees this farmer sitting on his porch and says:

– Mister, do you know how I can get to town?

And the city man says:

– Well, can you tell me how to get to the post office?

And the city fellow says:

– No

– Well, do you know how to get to the railroad station ?

– No.

– Mister, he says, you sure don’t know much, do you?

– And the farmer on the porch says:

– No, but I am not lost.

b) Read some small conversations and write out the questions about asking the way.

1. – Excuse me

– Yes?

– Where is the nearest bus stop ?

– Go strait ahead. It ’s over there.

2. – Can you tell me how to get to the market?

– Well, you can take a taxi or a bus №5

– It’s about a mile.

3. – Excuse me. Is this the right way to the bookshop ?

– Yes, it is. Go straight ahead. It ’s in Pembroke street

– Thank you

– Not at all

c) Make up the dialogues of your own:

1. asking the way to the hotel

2. asking the way to the Busness Center

V. Summing up.

Lesson 15

Purpose : to develop the scills of using the prepositions

Lead – in

I. Classification of the most using prepositions

1. Prepositions of place:

Beside – рядом; among – среди; between – между; at – у; round – вокруг; far from – далекоот; in front of – перед; opposite – напротив; behind – позади; above – над; over – над; under – под; in – в; inside – внутри; outside – вне (снаружи); on – на.

2. Prepositions of direction :

From – из; off – c; out of – из, along – по, down – вниз, across – через; through – через; over – через; past – мимо; to – к; toward – понаправлению; for – в; up – на.

3. Prepositions of time:

For – втечении; within – за; in (a)– через; over the last …– запоследнее; during – вовремя; in the course – входе ; in case – вслучае ; before – до; after – после; from – с; till – до ; by – к ; sine – с; in – в; at – в; on + day of the week – в.

4. Other prepositions:

According to – согласно, in accodience with – всоответствиис, in spite of – несмотря на, despite – несмотряна, regardless – невзирая, because of – из-за, due to (thanks to) – благодаря, in consequence of – вследствие; exept – за исключением; instead of – вместо; as to – относительно; asfor – относительно, by means – спомощью, with – спомощью, on behalf of – отимени; in behalf of – для; for – для; against – против; for the purpose – сцелью; without – без; of – предлогродительскогопадежа; to me – мне; about – о.

II. Read the text and fill in the prepositions:

Foreign Exchange rates.

The foreign exchange market is the market … which the currencies … different countries are exchange … one another. The foreign exchange market is made up … thousands… people, all … the world – importers and exporters, banks and specialist in the buying and selling … foreign exchange called foreign exchange brockers.

The foreign exchange market opens …Monday morning …Tokyo, when it is still midnight …Sunday …London. As the day advances, the foreign exchange market , also opens … Zurich, Frankfurt, London, New York and finally … Vancouver and Los Angeles.

Before these last two markets have closed, Tokyo is open again … the next day … business.

…the K there are three possible foreign exchange rate regimes. They are : – Fixed exchange rate

– Flexible exchange rate

– Managed exchange rate

III Translate the sentences using prepositions in a proper way:

1. Моё место работы далеко от дома

2. Я встретил его в коридоре офиса

3. Он отправляется в Лондон завтра утром

4. Мы поставляем эти товары в соответствии с контрактом

5. Я ничего не могу пояснить относительно покупки данного оборудования.

6. Контракт составлен в соответствии с вашими требованиями.

IV. Immagine the telephone conversation with your partner – firm…

Answer the questions, paying attention to the prepositions.

1. Have you received our shipment of tyres?

2. When did they arraive at your place?

3. Did you get the invoice with them?

4. Have you payed the invoice for the last shipment yet?

5. Does the amount of the invoice correspond to what you ordered ?

6. Is it necessary for us to give you a credit note to cover the difference?

7. Can you send the cheque before the end of the month ?

Otherwise our accounts department is considering changing the conditions of payment.

V. Immagine that you must hold a meeting with the share – holders of your firm. What questions will you include in the agenda?

Write them down paying attention to the prepositions.

VI. Summing up.

Lesson 16

Purpose : to learn the information about different kinds of companies, the terminology.

Lead – in

I. Teacher’s lecture

Виды компаний в США и Великобритании

1. Товарищества

nlimited Partnership (англ. ). (General Partnership амер. ) (полное товарищество) – это ассоциация двух и более лиц (в Великобритании до 20 человек), занимающаяся тем или иным бизнесом целью получения прибыли. В Великобритании их деятельность регулируется Законом о товариществах 1890 г. В отличие от акционерной компании товарищество не обладает правосубъектностью (т. е. не является юридическим лицом), поэтому партнеры несут неограниченную ответственность по обязательствам товарищества (всем своим имуществом).

LimitedPartnership(коммандитное товарищество) включает основных партнеров (general, orfullpartners), управляющих деле ми товарищества и несущих полную ответственность за его долг перед кредиторами, и партнеров с ограниченной ответственностью (limitedpartners), не принимающих активного участия управлении товариществом и несущих ответственность за его долги только в размере своего взноса в товарищество. В Великобритании деятельность таких товариществ регулируется законом товариществах с ограниченной ответственностью 1907 года.

MasterLimitedPartnership(открытое коммандитное товарищество) сочетает в себе черты коммандитного товарищества и открытого акционерного общества. От простого коммандитного товарищества оно отличается тем, что имеет прав: выпускать и пускать в открытую продажу свои акции, которые могут котироваться на бирже. При этом полные партнеры несу неограниченную ответственность по долгам такого товарищества. держатели его акций – только в размере своего взноса в него.

Доходы товариществ не облагаются корпоративным налогов (corporationtax), т. е. налогом на прибыль компаний. Участник! товарищества включают доходы от его деятельности в cboiличный доход, облагаемый налогом по ставкам подоходного налога для физических лиц.

В настоящее время практика организации фирмы в форме товарищества является не очень распространенной. В основное это – адвокатские конторы, консалтинговые фирмы, семейныепредприятия и т. п. В название товарищества включается фамилии одного или нескольких партнеров, например: Wilson & Sons.

2. Компании с ограниченной ответственностью и совместные предприятия.

Наиболее распространенным типом компаний в Великобританииявляются зарегистрированные компании (registered сотраnies), т. е. компании, зарегистрированные в соответствии с Законом о компаниях. Зарегистрированная компания является юридическим лицом и может быть либо открытой компанией с ограниченной ответственностью (PublicLimitedCompany), либо частной компанией (PrivateCompany). По английскому законодательству Public LimitedCompany— это компания с уставным фондом не менее 50 4 тыс. фунтов стерлингов (по крайней мере 12,5 тыс. фунтов стерлингов должны быть оплачены), имеющая право свободно пред-I латать свои акции и другие ценные бумаги населению и обязанная публиковать требуемый объем информации о своей деятельности. " В соответствии с Законом о компаниях 1980 г. после названия такой компании ставятся буквы Деятельность таких компаний Р1с. s регулируется более строго по сравнению с деятельностью частных ? компаний. В нашем законодательстве термину PublicLimitedComрапу соответствует термин «Открытое акционерное общество».

PrivateLimitedCompany— это частная компания с ограниченной ответственностью, которая по английскому законодательству может включать до 50 акционеров. Ее акции не могут быть предложены и проданы широкому населению. Для таких компаний не Iустановлен минимальный размер акционерного капитала. После их названия ставятся буквы Ltd. В нашем законодательстве тер­мину PrivateLimitedCompanyсоответствует термин «Общество с ограниченной ответственностью закрытого типа».

В США акционерная компания с ограниченной ответственнос­тью называется корпорация {corporation). После названиякорпорации ставятся буквы Inc. (incorporated), что означает, что данная компания зарегистрирована как корпорация.

Частная компания с ограниченной ответственностью (PrivateLimitedCompany) называется в США CloseCorporation(С-Corporation). Однако в США различия между компаниями с огра­ниченной ответственностью открытого и закрытого типа (betweenpublicandprivatelimitedcompanies) незначительны, поэтому боль­шинство компаний имеет в своем названии только буквы Inc.

В Великобритании корпорация – это не акционерная компа­ния, а местный орган власти. PublicCorporationв Великобритании – это организация, управляющая национализированной отраслью промышленности и принадлежащая государству,

Если две или более компании или физических лица хотят реализовать какой-нибудь совместный проект, то они создают сов­местное предприятие (JointVenture). В отличие от терминологии, принятой у нас, под совместным предприятием понимается не компания с иностранными инвестициями, а объединение двух и более юридических или физических лиц с целью выполнения – какого-либо совместного проекта. После завершения проекта совместное предприятие обычно распадается.

II. a) Read the newspaper item

“Bell Canada sees reward”

And answer the question:

What kind of company is “Bell Canada” ?

Bell Canada, the countries biggest telephone compony , expects to post a 40 percent jump in net income this year.

The expected encrease , the first in three years, comes in the face of intense competition in long – distance services and the entry of cable – TV operators and other competitors in the local market.

About 35 per cent of the improvemint will come from an increase in local rates, which came into effect at the beginning of this year.

But much of the rest will be attributable to cost – cutting and higher revenues from phone services , such as a. “Call waiting” signal and access to incoming callers phone numbers.

Operating expenses are expected to drop slightly this year despite a 6. 8 % advance in revenues Bell’s workforce is due to shrink to 45,300 at the end of this year.

Bell said yesterday it was gaining more long-distance customers than it was losing. However most of these were, small residential users so that it’s market share in revenue turms was slipping.

b) Make notes on the following :

– net income of Bell. Canada this year

– the effect of the encreased local rates

– main sources of higher revenues

– operating expenses

– the company’s workforce

– long-distance services and their revenues

– competition in the local market

c) Write a summery of the text

III. Answer the questions

– If you go into business what kind of firm would you like to found?

– Why ? Speak about the advantages?

III. Read the sample Certificate of Incorporation and answer the questions:

– Who is the register of the company ?

– When was this certificate given?

– Where was it given?

– What products do they produce / sell?

IV. Summing up.

Lesson 17

Purpose : to see in practice how the trade company works

While visiting the compony clear up the following points:

1. Who is the director of the company ?

2. When was it founder?

3. Where was it registered ?

4. What goods do they sell?

5. What is the income of the company?

6. How much do the sellers get?

7. How did the business start?

Show that you are polite , use the appropriate lexics, while asking questions.

Be communicable, show your sence of humour

Sum up all the information and write an article to the local newspaper and congratulate all members of the company with the Day of trade – workers.

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